One of the most important pages to any website is the home page. It is usually the first page that first-time visitors see. To be sure that you're giving people the right first impression, take a look and see whether your website's home page passes the test to keep visitors on your site. Even if your company uses search engine advertising to bring traffic to your website, people will leave if they don't like or don't understand what they see. Here are a few tips to make sure your home page is doing its job - welcoming visitors, not scaring them away.
Purpose You know what your company does. Is it clearly stated on your home page? The purpose of the website or company it represents should be among the first things that people read. Include basic points about what you do and why you're there. Clarify whether you sell, buy, rent or service products, or whether you simply offer information. Make sure visitors to your website can tell what you do when they arrive.
The Basics Take the time to look at your home page's display and see if it answers six basic questions: who, what, when, where, why and how. Some of the answers will be shorter than others. Some can be answered with images or photos to enhance the words. If your home page doesn't answer these questions, you are probably not reaching your audience.
Details The details about a business don't have to be front and center on the home page. You may find there is much to explain. These details can be given on other pages, such as an About Us page, Contact, Services, Registration or other web pages.
Relevancy Make sure that the images and copy on your home page are relevant to what your company does. For example, if you are a plumber, an image of sinks, drains or plumbing equipment would be appropriate. A picture of a dog might not be a great idea, unless he's carrying the plumber's tools in his mouth.
When people visit a website for the first time, they have likely come from search engine results, looking for something in particular. When they don't find it, they will probably leave. Give visitors what they are probably looking for by letting them know what you do and how you can help them. This will not only help you to earn customers, it will help your business grow.
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