'Search' a word that means a lot than look for. The joke now a day's doing round is about search word in dictionary being replaced by Google. But I think that can happen soon.
Ideally when someone uses the search option for outcomes they are looking to know and respond to a concern. Generally the search engines try their best to give a sufficient and satisfactory outcome. But then there are some queries, that people ask, in which there just isn't enough details to fulfill the person in their pursuit.
Google has tried to deal with this with the moving into the concept of "Universal Search". This is a try to deliver the most appropriate results that the user is looking for a particular concern, regardless of its type (that is it can be an image, a video or any form of data). Earlier the first few search results that came as an outcome for a search were websites. But now with the "Universal search" put into action the top search results can now be a podcast, videos clip on YouTube or even an easy impression.
But, does this approach, offer enough?
Well in order to find an answer to that question I think we should first find out on how the various search engines look for results. Firstly, have you ever observed that often while looking for results for the same query different search engines give you different results? Yes, some of it is because of the methods they use and how the different aspects used in their ratings. Paying interest to these outcomes has given us a design that these search engines follow.
So here's how they move about:
Google:
Starting with Google, as it's the most used search engine. It can be no doubt called 'Information Engine'. Google loves Wikipedia and the search outcomes display it clearly. It relies intensely on credibility aspects.
Yahoo:
Yahoo can be called as a Social Engine. As most of it outcomes have outcomes from its own or partner sites. Very often Yahoo tries to include things like Yahoo answers into its results.
MSN:
This is a Product Engine. It almost always has search outcomes for products centered queries not discovered in the other engines. But slowly it is also starting to use more Wikipedia outcomes as their formula matures.
Ask:
New in to this arena but Ask is sticking strong. It can be names as a Clustering Engine. Its outcomes try to provide you all the nearby details around you. It's slowly but steadily trying to get into the mindshare of America.
As per a recent survey, it was revealed that Google captures a whole lot of 70 % of the search engine traffic, with Yahoo coming second a little far away and Bing was even farther.
Ideally one should not miss out on traffic from any search engine but one must also remember that each search engine has a different way of rating and looking at web-sites. Each website does offer a different piece of details according to your need. What Google may consider important, Yahoo might not consider. But anytime, one has an option or a choice then the ideal suggestion would be to stick to Google, as numbers say it!
I hope you would want to keep this in your consideration when you are not only looking for something, but when you are choosing the key phrase you want to be rated for.
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